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expert hair straightening in Soho London

Straightenings, our products

The era of stiff, inflexible straightening is coming to an end. Bring out soft, shiny, and free-moving hair like never before, latest innovation in hair care technology.

Hair Straightening Services at Our Premier Salon

At our salon, we offer a range of services tailored to cater to your specific hair straightening needs. From keratin treatments to Japanese straightening and Brazilian blowouts, our skilled technicians are well-versed in utilizing these treatments effectively to deliver exceptional results. We understand the nuances of various hair straightening products, their effects on different hair types, and the most suitable application methods to achieve optimal results. Our highly trained technician possesses a deep knowlege in a variety of hair straightening techniques, from using flat irons to applying straightening treatments, this enables us to determine the best approach for your hair type and desired outcome. With a keen attention to detail, the technician ensure that each section of your hair is treated properly, resulting in a smooth and uniform finish.

Japanese straightening. Aka rebonding / thermal conditioning / chemical straightening / permanent straightening

The japanese Professional Straight System, a cutting-edge two-step permanent solution that will transform your locks into a shiny, silky, straight style. Our exclusive DUAL PERFORMANCE SYSTEM is designed to permanently straighten hair and create a natural-looking straightness that is supple, free-moving, and effortlessly stylish.

  The technology is born from a commitment to damage-free hair care, ensuring that your hair remains healthy and vibrant throughout the straightening process. The hyaluronic Straight System lineup is fine-tuned to cater to various hair conditions, from healthy to mildly damaged hair, making it a versatile and effective solution for everyone. Experience an innovative technique developed in Japan to provide you with the straight hair of your dreams while enhancing its feel, softness, and shine. The patent system is created to make your hair more manageable than ever before, boosting a confidence to showcase your true radiance. Japanese thermal hair straightening is a permanent rebonding process that eliminates curls and frizz that doesn’t gradually wash out of the hair. Instead, the straight texture stays in place as new hair grows in at the roots.

Kerafusion straightening A Demi Straightening Conditioning Cream with an effect as permanent hair straightening.

This Advanced system provides exceptional results, now enriched with pro-keratin for increased fiber respect. The unique interim treatment included in this system features a patented ceramide molecule, which plays a crucial role in protecting, fortifying, and conditioning the relaxed hair during the service. The outcome is soft, shiny, and permanently well-conditioned hair.

Here are some key benefits of our Demi Straightening system:
– Achieve definition and supreme smoothness with an additional 25% more conditioning thanks to the pro-keratin formula.
– Pro-Keratin is renowned as a “hair-empowering ingredient” that contains amino acids and proteins to provide essential nutrients and oligominerals to protect and treat the hair during the smoothing service.

The product delivers a smooth, satin finish without weighing down the hair, allowing for natural movement. Kerafusion Demi Straightening is a lightweight smoothing cream that ensures lasting frizz-free smoothness with control. This anti-frizz straightening treatment enhances hair texture, providing excellent results and maintaining natural movement.

A lightweight smoothing, taming, and excellent frizz control with our Demi Straightening Conditioning Cream. Revolutionize your hair care routine with our innovative system.

Keratin straightening also known as Keratin treatment

This anti aging Treatment contains a keratin protein blends, rejuvinating tired dull hair. It strengthens your hair and returns your hair to its original youthful state, so hypothetically it is not your standard keratin .
The Treatment is formaldehyde free and provides extra shine to your hair and eliminates frizz and mild curly texture. Above all ThisTreatment has a lasting time of 5 months which is more than any Keratin Treatment in the market. This hair smoothing treatment will also improve your hair health simultaneously.

Keratin advanced formula uses nano technology, where extremely small nano-keratin particles work on a molecular level to reform bonds and penetrate the cortex of the hair.
The system works using a combination of glycolic acid and carbosysteteine, nano keratin and a unique combination of silicones.
The combination of glycolic and carbosysteine lead to a loosening of disulphate bonds, which cause the hair to lie straigh. The nano keratin then penetrates the cortex of the hair, to fill the holes which have been created by the repositioning of the disulphate bonds. This action results in healthy hair.
Nano intense helps to straighten mild curls, smooths strengthen, adds shine and provides thermal protection.

The Brazilian Blowout also known as Brazilian blowdry

A Brazilian fortified with keratin treatment that allows you to choose the level of change you want. You have the option of keeping your waves, toning down your curls, or keeping the bounce but with less frizz. Having the choice to pick how much — or how little — curl you want to keep gives you more control over how your hair appears following treatment. Chemical straighteners and heat tools will not provide you with that level of precision. Our Brazilian blow dry allows you to tailor the treatment to your specific needs, allowing you to preserve your curls!
This treatment can be a good option for those looking to achieve versatility with your hair, allowing you to wear your hair straight or wear your natural texture. Over time it will fade out of your hair.”

This Brazilian blow dry treatment is not just your average hair treatment. It goes beyond just improving the appearance of your hair by actually strengthening and restoring a protective protein layer around the shafts of your hair. This unique treatment effectively removes frizz and smoothes the cuticle, resulting in beautifully sleek and manageable hair.

Unlike other treatments that may work against your hair, the Brazilian blow dry treatment works with your hair to provide deep nourishment and protection. By replenishing lost keratin and restoring hair elasticity, this treatment ensures that your hair is well-prepared to resist damage from heated styling appliances and harsh chemical processes.

Formulated with care keratin peptide bonds and a pre-treatment hair primer, this nourishing product shields your hair against heat damage and chemical treatments. Additionally, the concentrated hydrolyzed keratin in the formula not only nourishes and strengthens your hair but also fights frizz, leaving you with silky, smooth hair.
Curls come in a variety of styles. You may adjust yours curls to fit your lifestyle, whether your hair is full of corkscrews, wavy, or somewhere in between. Brazilian blow dry’s may be tailored to your hair type, whether it’s fine, medium, or coarse, curly, kinky, coily, frizzy, or damaged hair are no match for our Brazilian blow dry. It also helps people with porous hair in reducing drying time, taming wild cowlicks, smoothing out-of-control bangs.

Overall, an effective technician specializing in Brazilian blowdry straightening encompasses a combination of knowledge, expertise, experience, attention to detail, and client-centered approach to ensure excellent results

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